Eucerin Advanced Facial Cleanser gently cleanses sensitive, normal to dry skin. This soap-free formula helps prevent skin from drying out, helps maintain the skin's optimal pH level (5 on the pH spectrum), and helps preserve the skin's protective barrier. This cleanser is gentle and rinses off without leaving any residue. The Advanced Facial Cleanser is fragrance- and dye-free. The Advanced Facial Cleanser offers a gentle, yet gentle cleansing formula that helps maintain the skin's natural pH.